[{"id":486714966314,"handle":"black-friday-collection","updated_at":"2024-12-23T21:36:50-08:00","published_at":"2024-12-13T19:56:37-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Promo Collection","body_html":""},{"id":486062260522,"handle":"roasted-coffee","updated_at":"2024-12-23T21:36:50-08:00","published_at":"2024-12-03T14:15:00-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Roasted Coffee","body_html":""},{"id":471191191850,"handle":"single-origins","updated_at":"2024-12-21T12:45:07-08:00","published_at":"2024-01-28T19:11:09-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Single Origin","body_html":"Did you know that the flavors of coffee are enhanced when sourced from a single origin? That's right! The unique flavor profile of coffee is developed during roasting, making it a truly delightful experience for your taste buds. Try it out and let your senses take you on a delicious journey."}]
The story of Ricardo Valdivieso and Finca Santa Leticia is a testament to resilience, heritage, and the art of coffee cultivation that spans generations. His family farm dates back to 1870 when his grandfather acquired the land and named it after his wife, Leticia. The 1980s brought the height of El Salvador's cilvil conflict to Finca Santa Leticia's doorstep, culminating in a harrowing encounter for Ricardo with a firing squad in defense of his ancestral land. Miraculously spared, his journey led him into exile, only to return years later with a renewed commitment to the land and its produce. With his daughter Monica playing a pivotal role in both the coffee business and the diversification of the finca's offerings they are continuing the legacy of exceptional coffee cultivation while also enriching the land's heritage through the preservation of Mayan artifacts, transforming Finca Santa Leticia into a cultural and historical site. The annual coffee harvest at Finca Santa Leticia is a time of intense focus and care, ensuring that only the best cherries are selected and gently dried on traditional clay patios. This meticulous process contributes to the distinct flavor profile that coffee aficionados eagerly anticipate each year. The Valdivieso family's story is not just one of survival and perseverance but also of innovation and passion for coffee that invites coffee lovers to partake in a cup that is steeped in history and heart.
